OPERATIONS

ESSENTIAL QUESTION

How does marketing affect logistics management?

OVERVIEW

It’s no secret big events do not just fall into place without the assistance of a large number of staff and volunteers. However, the same can be said true for small events. A great deal of thought, effort and time are spent planning, promoting and executing any size event. When attending a concert, it is easy to miss the behind the scenes work that took place to make it a success. Let’s stop and think. To prepare for a concert, set up includes staging, lighting, and sound. Those are three important and necessary elements, but have you ever thought about the staff and support needed for security, medical, electrical, transportation, lodging, hospitality, crowd control, and clean up. It’s unrealistic to think those roles will take care of themselves. This is where the concept of logistics management comes into play. Logistics can be described as coordinating an operation that involves a large group of people, various locations and numerous supplies and equipment. This level of coordination requires attention to detail and impeccable organization skills.

Each and every event, whether it’s a music festival or basketball tournament, requires some level of logistics management. Careers in logistics management are not only available in the field of event and entertainment management, but also in businesses, big or small, global wide. When you take a family vacation, how many delivery trucks and 18-wheelers do you see traveling the interstate day after day? Every business represented by each of those trucks has a logistic management department that schedules transportation from point A to point B. It’s safe to say, careers in logistics management are abundant and readily available.

A large portion of logistics management revolves around a production schedule. A production schedule simply organizes who, what, when and where. Creating a production schedule for an event is key to ensuring a smooth process and event execution. Inevitably, unexpected changes will occur. However, a good logistics management team can adjust accordingly. Creating an event production schedule is only a portion of event execution. Appointing, managing and assisting staff and support are also integral parts of logistics management. This portion of the job requires interpersonal communication skills. Life Application: Being able to communicate effectively with others is key to succeeding in every aspect of your life.

OBJECTIVES

Upon completion of this lesson, students will develop the skills through which they may:

Understand the importance of logistics management.
Develop, explain and create a production schedule.

Click HERE to see the full lesson plan with activities.

STANDARDS

COMMON CORE STATE STANDARDS

Literacy Standards for Grades 6-12: History/Social Studies, Science and Technical Subjects

College and Career Readiness Reading Anchor Standards for Grades 6-12

Reading 1: Read closely to determine what the text says explicitly and to make logical inference from it; cite specific textual evidence when writing or speaking to support conclusions drawn from the text.

Reading 4: Interpret words and phrases as they are used in a text, including determining technical, connotative, and figurative meanings, and analyze how specific word choices shape meaning or tone.

Reading 7: Integrate and evaluate content presented in diverse media and formats, including visually and quantitatively, as well as in words.

Reading 10: Read and comprehend complex literary and informational texts independently and proficiently.

Literacy Standards for Grades 6-12: History/Social Studies, Science and Technical Subjects

College and Career Readiness Writing Anchor Standards for Grades 6-12

Writing 4: Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.

Writing 8: Gather relevant information from multiple print and digital sources, assess the credibility and accuracy of each source, and integrate the information while avoiding plagiarism.

Writing 9: Draw evidence from literary or informational texts to support analysis, reflection, and research.

Writing 10: Write routinely over extended time frames (time for research, reflection, and revision) and shorter time frames (a single sitting or a day or two) for a range of tasks, purposes, and audiences.

Literacy Standards for Grades 6-12: History/Social Studies, Science and Technical Subjects

College and Career Readiness Anchor Standards for Speaking and Listening for Grades 6-12

Literacy 1: Prepare for and participate effectively in a range of conversations and collaborations with diverse partners, building on others' ideas and expressing their own clearly and persuasively.

Literacy 2: Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally.

Literacy 3: Evaluate a speaker's point of view, reasoning, and use of evidence and rhetoric.

Literacy 6: Adapt speech to a variety of contexts and communicative tasks, demonstrating command of formal English when indicated or appropriate.

Literacy Standards for Grades 6-12: History/Social Studies, Science and Technical Subjects

College and Career Readiness Anchor Standards for Language for Grades 6-12

Language 1: Demonstrate command of the conventions of standard English grammar and usage when writing or speaking.

Language 4: Determine or clarify the meaning of unknown and multiple-meaning words and phrases by using context clues, analyzing meaningful word parts, and consulting general and specialized reference materials, as appropriate.

Language 6: Acquire and use accurately a range of general academic and domain-specific words and phrases sufficient for reading, writing, speaking, and listening at the college and career readiness level; demonstrate independence in gathering vocabulary knowledge when encountering an unknown term important to comprehension or expression.

MARKETING COMMON CAREER TECHNICAL CORE STANDARDS

1. Describe the impact of economics, economics systems and entrepreneurship on marketing.

MK 1.7: Explain production's role and function in marketing business.

4. Plan, monitor and manage the day-to-day activities required for continued marketing business operations.

MK 4.1: Describe operation's role and function in business.

MK 4.2: Implement quality-control processes to minimize errors and to expedite workflow.

5. Describe career opportunities and the means to achieve those opportunities in each of the Marketing Career Pathways.

MK 5.2: Develop personal traits to foster career advancement in marketing.

MK 5.6: Employ entrepreneurial discovery strategies in marketing.

NATIONAL STANDARDS FOR BUSINESS EDUCATION

Communication

I. Foundations of Communication – Communicate in a clear, complete, concise, correct, and courteous manner on personal and professional levels.

II. Societal Communication – apply basic social communication skills in personal and professional situations.

Economics

VI. Productivity - Explain the importance of productivity and analyze how specialization, division of labor, investment in physical and human capital, and technological change affect productivity and global trade.

Personal Finance

I. Personal Decision Making - Use a rational decision-making process as it applies to the roles of citizens, workers, and consumers.

Entrepreneurship

VI. Management - Develop a management plan for an entrepreneurial venture.

Information Technology

IV. Input Technologies – Use various input technologies to enter and manipulate information appropriately.